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Press Releases

PRESS STATEMENT 30th June, 2015 for immediate release

Styletread Core Values

Australia’s largest online shoe retailer, Styletread, was bought by the Munro family in February 2013, and the hard work is starting to show, with Styletread experiencing record sales during the first half of 2015.

This increase in sales can be largely attributed to the streamlining of Styletread’s processes, which now have a greater focus on their core customers’ needs. Utilising research and data collected, Styletread has consolidated its product line to be more in tune with its demographic.

With Styletread going from strength to strength, the company has looked to unite its core values. There are 5 core values across the Munro Shoe Group – Customer Focus, Teamwork, Passion, Loyalty and Celebration.

Lee Munro, Managing Director of Styletread says, “We are a growing family business and we want to ensure we maintain that culture. These values represent our past, certainly our present and I believe, a successful future.”

Styletread has always placed a big priority on pleasing its customers, but the new core values have shown ‘Customer Focus’ to be top of the list. “At every level and in everything we do, we aim to provide exceptional, genuine, old fashion customer service”. As a result, Styletread has employed a new Customer Happiness Team Leader to drive further improvements. The Customer Happiness Centre is located at Styletread HQ, Sydney Olympic Park, allowing the team to more effectively help customers. “We have a team of shoe experts ready to take customer calls and offer the highest standard of care. A chat system is available to interact with customers as they browse the site. We are always looking for ways to improve our service”. In addition, the Logistics Team has recently expanded with the addition of a Warehouse Manager, ensuing greater efficiencies.

The strong cohesiveness of the Munro family extends to its businesses, and can be felt in the day-to-day operations at Styletread, between both its employees and its suppliers. The Munro’s have over 100 years of shoe experience between them and have proved that these skills are transferable to the online format.

This family approach has created a culture of loyalty and teamwork. Passion and drive among Styletread employees are a huge factor in its recent growth. “We work together towards common goals and we have a real belief in what we do. We pride ourselves on providing a wide range of fabulous products and ensuring our customers have the very best experience.”

After all the hard work, they do celebrate. “We work hard to play hard! We laugh at ourselves and we say it how it is! We celebrate ourselves and each other.”

With higher than expected growth, Styletread will be looking to grow its team with people who share the same values.

 

PRESS STATEMENT 5th August, 2012 for immediate release

Who wants to win gold?

Now is the time to stock up on new season shoes and accessories for the family (or the whole team!)

Styletread, Australia’s leading online shoe store is offering a spectacular sized promotion in celebration of our nations’ sporting spirit.

The offer is simple:

Bronze medallist – 10% off discount for a minimum AUD $100 spend

Silver medallist – 20% off discount for a minimum AUD $200 spend

Gold medallist – 30% off discount for a minimum AUD $300 spend

The offer runs from Sunday 5th August, 2012 through to midnight (AEST) Sunday 12th August, 2012.

 

PRESS STATEMENT 10th May 2012 - for immediate release

Styletread to kick up its heels in New Zealand

Following phenomenal success across Australia, Styletread – Australia’s number one online shoe store – today launched in New Zealand.

Styletread now offers New Zealand shoe lovers more than 70,000 designer shoe styles and accessories, with free next day delivery, a 365-day free returns policy and a dedicated website www.styletread.co.nz.

From PeepToe, Mollini and Tony Bianco, to Kathryn Wilson, Guess, JLH for Siren, Robert Robert, Gorman, Nude and Jayson Brunsdon, Styletread offers the most sought-after, on-trend heels, wedges, party shoes, platforms, boots, flats and fashion accessories from a large range of leading Australian and select international designers.

BThere are more than 165 brands of shoes for men, women, toddlers and school kids, with customers able to order multiple pairs of shoes from www.styletread.co.nz with free net delivery and a 365-day free returns policy to decide whether or not they have made the right choice!

Styletread managing director and co-founder, Mark Rowland said, “New Zealand shoe lovers have told us they want Styletread operating on their shores, and we have listened. We are excited to offer free next day delivery and a 365-day free returns policy to our Kiwi friends.”

“There is something for everyone among the 70,000 shoes and accessories on offer, with more styles being added daily.”

Styletread has proved to be a remarkable success in the Australian online shoe market since launching in 2010, due to its excellent customer service and wide product offering.

A majority Australian-owned and operated, Styletread has grown to over 70 employees across its headquarters and warehousing operations in Sydney.

The company prides itself on customer service, attracting more than one million visitors per month and 60,000 Facebook fans and counting, as well as having more than 40% repeat buyer rate.

* Please note as of April 2015 Styletread now offers free 2-3 day delivery on orders over $65 to Australian metropolitan areas and free 2-3 day delivery to New Zealand metropolitan areas on orders over $100, with a 30 day free returns policy.

 

PRESS STATEMENT 27th April 2012 - for immediate release

Runway to Realway- Styletread delivers the most revolutionary experience to date

Styletread, Australia’s number one online shoe store, is at the forefront of a digital revolution in Australia and has been committed to offering its customers an unparalleled service, both in efficiency and experience, since its launch. Next week, at Mercedes-Benz Fashion Week, Styletread will partner with four Australian labels to launch an innovative ‘runway to realway’ initiative, which will allow Australian customers to purchase the collection immediately after the show on styletread.com.au/fashion-week

Fashion labels An Ode to No One and Bless’ed Are The Meek have collaborated with Nude and Skin footwear to create a capsule footwear collection for their Fashion Week shows, which will be sold immediately after each show via Australia’s number one online shoe e-tailer Styletread.com.au, thus eradicating the ‘runway to realway’ lag.

“Customers would normally have to wait at least seven weeks before they could purchase shoes or apparel from any catwalk event,” says Mark Rowland, StyleTread’s Chief Happiness Officer. “We are thrilled be able to do this for our customers as it goes hand in hand with our every day offering of free and fast delivery.”

In addition to watching the runway shows, customers can view a series of exclusive pre-MBFWA videos and a series of fly-on-the-wall vignettes, all via a purpose built digital platform on the website. StyleTread’s cameras document each designer’s journey towards debuting their S/S13 collections at the country’s most prestigious fashion event.

Customers will be invited to watch the shows live via styletread.com.au/fashion-week and buy the featured shoes at the same time.

An Ode to No One, 7pm, Wednesday May 2, 2012

Bless’ed Are The Meek, 12pm, Friday May 4, 2012

“Working together with this fine group of designers & delivering shoes straight off the runway to reality, just makes our customers happier, “ says Mark Rowland. “Making customers happy and providing fashion at ones' fingertips is what we're all about and we can't wait for our first catwalk exclusive at Fashion Week.”

 

PRESS STATEMENT 27th April 2012 - for immediate release

Bryan Boy & Styletread strut into Fashion Week

Australia’s number one online shoe store, Styletread.com.au, is excited to announce that international blogging sensation Bryan Boy is heading to Australia, where he’ll be joining Styletread for Mercedes-Benz Fashion Week.

Widely regarded as one of the world’s most influential fashion bloggers, Bryan Boy - who has a monthly readership of 1,200,000 and over 240,000 Twitter followers - will be guest video blogging on styletread.com.au/fashion-week throughout Mercedes-Benz Fashion Week. Bringing his trademark acerbic wit and boundless enthusiasm, Bryan will take fashionistas on an access-all-areas journey, creating a series of 5 exclusive vlogs from his 5 favourite shows of the week.

Mark Rowland, Managing Director of Styletread, said: "We are thrilled to work with Bryan for Fashion Week. Bryan is a celebrated fashion blogger across the globe and having him report back on the latest catwalk events, will feed the appetite of our hungry fashion customers and keep them happy all the same." Styletread will also provide Australian consumers with the most revolutionary fashion experience to date when they launch their MBFWA ‘Runway to Reality’ initiative. Collaborating with Nude and Skin footwear, “An Ode to No One” and “Bless’ed Are The Meek” have created a capsule footwear collection for their Fashion Week shows, which will be sold during the live-stream for each show on styletread.com.au!

In addition to watching the runway shows, customers can view a series of exclusive pre-MBFWA videos and a series of fly-on-the-wall vignettes, all via styletread.com.au/fashion-week. StyleTread’s cameras document each designer’s journey towards debuting their S/S13 collections at the country’s most prestigious fashion event.

 

PRESS STATEMENT 28th MARCH 2012 - for immediate release

STYLETREAD, AUSTRALIA’S LEADING ONLINE SHOE STORE, SECURES AUD$12M IN NEW FUNDING

Styletread, Australia’s No. 1 online shoe store, today announced that new investor Starfish Ventures has joined existing investors Lakestar, Nine Entertainment Co., and Adinvest to participate in the Company’s Series C financing of AUD$12 million.

Founded by Mark Rowland and Bjorn Behrendt in late 2010 using incubation capital from Lakestar, Styletread has now grown to over 70 employees across its headquarters and warehousing operations in Sydney Olympic Park. The company prides itself on customer service, attracting over 1 million visitors per month and 48,000 Facebook fans & counting as well as having an over 40% repeat buyer rate. Inspired by the Zappos model around customer service, Styletread offers free express delivery and a free 100-day returns policy on all shoes Australia-wide and is solely focused on ensuring customers continue to have positive shopping experiences online. Earlier this year, Styletread introduced a 3-hour delivery within Sydney. Later this week, they will be launching next-day delivery for the New Zealand market.

Based in Melbourne, Starfish Ventures is a venture capital firm with over $400 million under management. The investment from Starfish, who will now hold a significant stake in the company plus the increased investment by Nine Entertainment Co., means that Styletread is now owned by a majority of Australian shareholders.

Mark Rowland, Chief Happiness Officer at Styletread said: “We welcome Starfish Ventures as a partner given their extensive operating and investment experience in the Australian market. This latest round of funding allows us to considerably expand the range of already over 60,000 shoes and over 150 brands, as well as explore adjacent geographic markets and fashion segments. We are also looking forward to extend our strong relationship with Nine Entertainment Co. especially around media innovations merging TV, print, online and mobile advertising campaigns.”

The Investment Director at Starfish Ventures Nick Peace will join the board, adding to the existing board members Mark and Bjorn of Styletread, Manu Gupta of Lakestar, Daniel Jarosch of BrandsExclusive and David Coleman of Nine Entertainment Co.

Nick Peace said about the investment: “Online retail in Australia has exploded over the past three years and we have been looking for some time for the right investment to make in this space. Styletread has had phenomenal success in the Australian online shoe market in the 15 months since its launch, thanks to their excellent customer service, wide product offering and great team. We are excited about Styletread and its potential to become Australia’s leading online fashion destination.”

* Please note as of April 2015 Styletread now offers free 2-3 day delivery on orders over $65 to Australian metropolitan areas and free 2-3 day delivery to New Zealand metropolitan areas on orders over $100, with a 30 day free returns policy. Styletread also offers 4 hour delivery to those in the Sydney metropolitan area at a cost of $12.95. The 4-hour delivery option is available between 9am and 2pm (Sydney time) on business days.

 

PRESS STATEMENT 15th March 2012 - for immediate release

Styletread presents Lookbook for autumn/winter 2012

You can download our lookbook as a PDF here: http://admin.styletread.com.au/media/StyleTread_Winter_Lookbook_2012_FINAL.pdf

 

PRESS STATEMENT 3rd JANUARY 2012 - for immediate release

Styletread speeds things up for shoe lovers in Sydney

Australia’s number one online shoe store, Styletread, has kicked things up a notch in the lead up to Christmas, launching super fast and free three hour delivery in Sydney.

Sydneysiders can now have shoes from some of their favourite designers – including Mollini, Peep Toe, I Love Billy and Tony Bianco to name a few – in their hot little hands within three hours of ordering.

Mark Wood, Head of Logistics at Styletread, said: “With three hour delivery launching in Sydney, people can get their favourite pair of shoes the same day as ordering.

“We’re excited that this is just another way for us to provide our customers with what they want; flexibility, convenience and more options.

“With our free and fast delivery model, we pride ourselves on delivering shoes to the doors of Aussie consumers within a couple of days of ordering. Three hour delivery takes this to the next level by delivering within a short window and only a minimal delivery cost.”

*Note to the editor: The Three Hour Shoe Delivery service only applies to Sydney suburbs within a 40 kilometre radius of the Sydney Olympic Park, NSW. Orders must be placed between 7am to 4.30pm (Sydney time), Monday through Friday.

* Please note as of February 2016 Styletread no longer offers 3-hour delivery. Styletread only offers 4-hour delivery to those in the Sydney metropolitan area at a cost of $12.95. The 4-hour delivery option is available between 9am and 2pm (Sydney time) on business days.

 

PRESS STATEMENT 14th DECEMBER 2011 - for immediate release

Styletread on A Current Affair

Top Australian online shoe retailer Styletread experienced an unprecedented surge in site activity last night following the airing of a segment on A Current Affair (ACA), which featured a range of summer shoe styles.

The boost in activity was attributed to keen shoe lovers taking advantage of StyleTread’s pre-Christmas sale, where more than 1,500 shoe styles were reduced across a wide range of brands for women, men and children. As a result, Styletread's website was not able to cope with the traffic, despite efforts to prepare it for the influx of interest.

Mark Rowland, Managing Director and Co-Founder of Styletread said: “Feedback from last night and our summer sale have been incredible and our customers have been very understanding. “We maximised our system setup and worked hard to be site-ready for the thousands of anticipated visitors. However our back-end could not handle the thousands upon thousands of database requests.

“We apologise to our customers for any inconvenience and have encouraged our customers via Facebook and those who phoned in to come back to our site today. All hands are on deck to get our site fully functional and orders out to keen Styletread shoppers across the country as soon as possible.”

December wraps up a hugely successful year for Styletread. Celebrating its first birthday in November, the site has expanded to include a range of fashion accessories.

The company also won Best New Online Retailer at the Online Retail Industry Awards (ORIA) in September.

Cementing its place as the number one online shoe retailer in Australia, Styletread has seen a 30% growth in unique visits to the site each month, added 140 Brands to its stable while over one million Australians visited the site each month.

The report can be viewed here: at http://aca.ninemsn.com.au/retail/8389133/christmas-shoe-savings

 

PRESS STATEMENT 6th OCTOBER 2011 - for immediate release

Styletread blings it up for spring racing

Following a successful first 11 months on the fashion scene, Styletread, Australia's number one online shoe store, has launched an exciting new range of the latest fashion accessories.

The new range of accessories from Styletread – including a collection of bags, necklaces and fascinators – comes just in time for Spring Racing festivities, when ladies young and old splash out on gorgeous dresses, shoes and accessories for a fashionable day on the field.

Stunning collections from Peeptoe, Olga Berg, Morgan & Taylor and Gregory Ladner will be sold online from this week, and are all available with StyleTread’s guaranteed free and fast delivery with a 100 day return policy. Mark Rowland, Managing Director and Co-Founder of Styletread said: “The launch of this collection in time for Spring Racing carnival is no accident – we want Australian women to be able to bring a touch of glamour to their ensemble and match stylish shoes with the perfect accessory.”

“Aussie women no longer have to worry about hitting the pavement and scouring the stores for their favourite clutch, fascinator, or handbag. They can simply jump online and have it delivered to their door – for free.”

StyleTread’s policy of free and fast delivery means that consumers can have as many items as they want delivered to their door within 2-3 working days, and simply return the items they don’t love within 100 days of purchase for free. It could not be easier.

* Please note as of April 2015 Styletread now offers free 2-3 day delivery on orders over $65 to Australian metropolitan areas and free 2-3 day delivery to New Zealand metropolitan areas on orders over $100, with a 30 day free returns policy.

 

PRESS STATEMENT 28th SEPTEMBER 2011 - for immediate release

Styletread wins Best New Online Retailer of the year

Styletread has won Best New Online Retailer overnight at the Online Retail Industry Awards (ORIA), cementing its place as one of the most exciting new online retail destinations less than 12 months after launching.

The ORIA’s recognise and reward excellence for online and multichannel retailers. Styletread was nominated for three awards in the categories Best New Online Retailer, Best Customer Experience and Best Aggregation Channel. Styletread is Australia's number one online shoe store that delivers the most sought after styles from a large range of Australian and select international designers. It offers free and fast delivery as well as a 100-day free return policy.

Mark Rowland, Managing Director and Co Founder of Styletread said: “This is such an exciting win for Styletread. We have only been in operation for under 12 months, and the response we are receiving from consumers on our range and free and fast delivery offer has been overwhelming.

“Since launch last year we have accomplished a high level of growth with an average of nearly one million visitors per months. We have also seen our customer base grow tenfold since January and are now informing over 150,000 shoe lovers about new trends every week.”

The Award for Best New Online Retailer is for the best new start-up (launched post Jan 1, 2010), be it pure-play or multichannel that demonstrates a sound, innovative and effective business strategy and a growing customer base.

More information on the Online Retail Industry Awards can be found at http://www.orias.com.au/ or on http://styletread.com.au/oria-finals

* Please note as of April 2015 Styletread now offers free 2-3 day delivery on orders over $65 to Australian metropolitan areas and free 2-3 day delivery to New Zealand metropolitan areas on orders over $100, with a 30 day free returns policy.

 

PRESS STATEMENT 20th MAY 2011 - for immediate release

Styletread Invites You on an Ultimate Hens Weekend

Styletread, Australia’s first online shoe boutique offering free and fast delivery and a free 100-day return policy, is celebrating the much anticipated release of Universal Pictures’ BRIDESMAIDS with the launch of its Ultimate Hens Weekend promotion.

18 May 2011 - Styletread is excited to announce the launch of its Ultimate Hens Weekend competition in partnership with Universal Pictures, in the lead up to the release of BRIDESMAIDS, hitting cinemas nationwide on 16 June 2011.

To celebrate the film’s release, Styletread and Universal Pictures are offering four lucky girlfriends the chance to win a once-in-a-lifetime Hens’ Weekend away to The Reef House Resort & Spa in Palm Cove.The prize, valued at over $6,950, includes:

  • 4 x return economy airfares to Cairns from the winners’ closest capital city
  • 3 nights’ accommodation at the luxurious Reef House Resort & Spa in Palm Cove (twin share)
  • 4 x 1 hour amazing spa treatments offered by the multi award winning Reef House Spa
  • Airport transfers

Entrants will also go in the running to win one of several runner-up prizes, including:

  • 10 x double passes to the Sydney Red Carpet Premiere
  • 100 x double in-season passes

To Win!
To enter,simply tell us: If you were to order your favourite shoes on .COM.AU, how much would you pay for delivery?

Competition closes on 3 June 2011 and the winning entry will be announced on 8 June 2011.

For terms and conditions please visit styletread.com.au/bridesmaids

Film Synopsis
Universal Pictures and producer Judd Apatow (Knocked Up, The 40-Year-Old Virgin) invite you to experience BRIDESMAIDS.  Kristen Wiig leads the cast as Annie, a maid of honour whose life unravels as she leads her best friend, Lillian (Maya Rudolph), and a group of colourful bridesmaids (Rose Byrne, Melissa McCarthy, Wendi McLendon-Covey and Ellie Kemper) on a wild ride down the road to matrimony.
Annie’s life is a mess.  But when she finds out her lifetime best friend is engaged, she simply must serve as Lillian’s maid of honor.  Though lovelorn and broke, Annie bluffs her way through the expensive and bizarre rituals.  With one chance to get it perfect, she’ll show Lillian and her bridesmaids just how far you’ll go for someone you love.

* Please note as of April 2015 Styletread now offers free 2-3 day delivery on orders over $65 to Australian metropolitan areas and free 2-3 day delivery to New Zealand metropolitan areas on orders over $100, with a 30 day free returns policy.

 

PRESS STATEMENT MAY 2011

Nine Entertainment invests into Styletread

"Nine Entertainment Company have made a small investment in Styletread Pty Ltd and are now one of our shareholders. We are excited to have Nine Entertainment as a shareholder and to be able to work with all areas of Nine Entertainment to explore ways to promote www.Styletread.com.au. Even before the decision was made by the Nine Entertainment board to invest in Styletread, we were already working with ACP magazines, Channel 9 and NineMSN. This investment now strengthens our relationship.

Styletread.com.au is already Australia's No.1 online shoe store, however there is still a lot of growth that we would like to pursue.  We achieved our success through providing exceptional customer service through free and fast delivery, free returns and a free 100-day return policy.  Most of our top customers order 3-5 pairs of shoes at a time, try them on at home and then send back the ones they don’t love for free.  The biggest hurdle to our continued growth is awareness and we are thrilled to be able to work with Nine Entertainment to assist us in letting Australia know how convenient it is to order shoes online.

The shoe industry is valued at over $2bn and all the forecasts suggest that at least 15% of this industry will be sold through online channels over the next couple of years.  We would like to maintain our market leading position as the industry and the online sector grows over the next 2-3 years."

Mark Rowland and Bjorn Behrendt
Managing Directors and Co-Founders

* Please note as of April 2015 Styletread now offers free 2-3 day delivery on orders over $65 to Australian metropolitan areas and free 2-3 day delivery to New Zealand metropolitan areas on orders over $100, with a 30 day free returns policy.

 

PRESS RELEASE JANUARY 2011 - for immediate release

Shoe love is true love!

Styletread is making it easier for you to shoe shop 24 hours a day! With over 5,000 shoes and numerous major shoe brands online, Styletread delivers the most sought after styles from a large range of Australian and select international designers with fast and free delivery and a 100-day free return policy

Styletread has a 100% record delivering shoes within three working days to every state and terrirtory in Australia whether it’s a metro or regional delivery. Your shoes will be on your feet before you know it!

Modeled on popular shopping sites for the UK and USA markets, Styletread prioritises ease and convenience for the Australian online shopper. Simply find your favourite pair of shoes, use the secure credit card or PayPal payment option and have them delivered fast and free of charge to try on with different outfits in the comfort of your own home. If they aren’t quite what you had in mind, Styletread will pick them up from your home or office for free, quickly and with a full refund.

Thanks to a combination of fashion expertise, from seasoned shoe buyers to trend watchers and renowned business experts, the team at Styletread has all the on-trend styles, whether you need sassy new heels for special occasions or stylish casual wear.

Not only for women, Styletread hasn’t forgotten the boys with top men’s brands also available, as well as a range of children’s shoes. With an ever expanding range this is one site you need on your radar.

Shopping for the latest styles and trends couldn’t get easier. Start your online shoe shopping experience at styletread.com.au.

* Please note as of April 2015 Styletread now offers free 2-3 day delivery on orders over $65 to Australian metropolitan areas and free 2-3 day delivery to New Zealand metropolitan areas on orders over $100, with a 30 day free returns policy.

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